National tourism campaign boosts visitation in Foz do Iguaçu

The campaign, part of the Integrated Tourism Management of Foz do Iguaçu, brings together public and private institutions to expand destination promotion, improve services, upgrade infrastructure and attract investment. Itaipu Binacional, as a signatory of the cooperation agreement, coordinates public and private sectors, produces audiovisual content and supports events that stimulate tourist flow.

For Itaipu’s Brazilian general director, Enio Verri, the initiative represents a strategic investment that benefits small and medium businesses that lack resources for their own campaigns. Itaipu’s Tourism Initiatives manager, Aline Teigão, reported that in the first two days of airing the campaign video already surpassed one million views.

The promotion includes 60-, 30-, 15- and 10-second videos on television, radio and digital panels, as well as digital boosting nationwide and in Mercosur countries. Locations covered include the airports of Congonhas, Viracopos, Curitiba, Belo Horizonte, Santos-Dumont and Florianópolis, as well as the bus terminals of Barra Funda (São Paulo), Rio de Janeiro and Florianópolis.

The campaign will also feature local actions in Foz do Iguaçu with the message “Visit Itaipu and feel our energy!”, aimed at tourists already in the city, encouraging visits to the plant and its attractions. Itaipu Parquetec’s tourism director, Yuri Benites, highlighted that Binacional’s participation strengthens the entire tourism sector, especially in the low season.