turismo ·
iPhone 18 Pro in Ciudad del Este: when does it arrive and is it worth it?
Guia 3 newsroom · edited by Annie GrellmannUpdated on PortuguêsEspañol
Apple launched it on September 9; see official prices, the allowance math and what to expect in CDE
Apple announced the iPhone 18 Pro, Pro Max and the foldable iPhone Duo on September 9, 2026. In Brazil the Pro costs R$ 11,999 and goes on sale September 18. In Ciudad del Este, new models usually arrive shortly after launch, and the math depends on the US$ 500 allowance.
Direct answer: On September 9, 2026 Apple announced the iPhone 18 Pro (US$ 1,199 / R$ 11,999), the 18 Pro Max (US$ 1,299 / R$ 12,999) and the foldable iPhone Duo (R$ 21,999). In Brazil, pre-orders start September 12 and stores sell from September 18. In Ciudad del Este, new models usually show up shortly after the international launch, but price and availability vary by shop — confirm before crossing. And remember: the allowance is US$ 500 per person; above that, 50% tax on the excess.
What Apple launched
At the September 9 event, Apple introduced the iPhone 18 Pro, the iPhone 18 Pro Max and the first foldable iPhone (iPhone Duo), with the fastest chip ever in an iPhone and the most advanced Pro camera system in the line.
Note: the base iPhone 18 did not launch now — it and the 18e are expected only in the first half of 2027. Anyone searching for "iPhone 18" today finds the Pro models.
Official prices (reference)
| Model | International | Brazil |
|---|---|---|
| iPhone 18 Pro | US$ 1,199 | R$ 11,999 |
| iPhone 18 Pro Max | US$ 1,299 | R$ 12,999 |
| iPhone Duo (foldable) | — | R$ 21,999 |
And in Ciudad del Este?
CDE shops usually get Apple launches shortly after the international debut, but the price there is not the US list price — importer and shop add margin, and it changes from window to window. Before you go:
- Confirm with the shop whether the model has arrived and at what price.
- Do the allowance math with our allowance and tax calculator: above US$ 500 per person you pay 50% on the excess.
- Check the day's exchange rate at live rates.
- Ask for the receipt and warranty — read iPhone in Paraguay: Chinese or American? and how to buy a phone/iPhone in Paraguay.
Before crossing
Check the live Friendship Bridge queue and the tips on shopping safely in Ciudad del Este. If you're travelling in November, it may pay to wait for Black Friday in Ciudad del Este.
Source: Apple's announcement on 09/09/2026, with prices reported by Exame and TechTudo. Price and availability in CDE vary by shop.
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Content verified by the newsroom based on an official source: Apple · Exame · TechTudo (anúncio de 09/09/2026). Last checked: 9/10/2026. Found something inaccurate? We fix it fast. How we work.
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