Foz do Iguaçu showcases at ITB Americas in Guadalajara

ITB Americas, a trade show focused exclusively on B2B negotiations for North, Central, South America and the Caribbean, gathered operators, hotel chains and buyers from more than 50 countries. The Brazilian booth, covering 110 m², was divided among 15 co-exhibitors, including destinations, inbound agencies and hospitality representatives from Foz do Iguaçu.

According to the municipal tourism secretary, Petterson Gherlandi, the participation aims to diversify source markets, highlighting the potential of the United States, Mexico and other South American countries. The goal is to establish direct contact with operators who design itineraries and close packages, turning meetings into a continuous flow of visitors and revenue for the local tourism chain.

Tourism secretary employee Jandira Cordeiro de Jesus explained that the presence at Embratur’s booth focuses on technical alignment with international agencies and operators, presenting the air network, hotel capacity, inbound services and logistics of Foz do Iguaçu to support the creation of new packages.

ITB Americas is part of the global ITB brand portfolio, which also organizes events in Germany, China and India, covering adventure tourism, culture, MICE and travel technology.